Strava: The film

Strava KoM

I recently wrote about a love hate relationship with Strava.  The app that bikes back doesn’t want to go away.

Some try to sue them, love, some hate, but it’s not quite like Marmite – as we all seem to love and hate it a little bit. A little bit like real racing, we love it when it goes well. We hate getting beaten.

But perhaps most significantly, it does seem to change the way the more competitive-minded of us go about our training rides.  Even on a nice day.  So the other week, I made a short film.

Can be watched in HD here.

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